NY Times Highlights Ageism in Marketing

A September 23 New York Times article examines how “older people are ignored and distorted in ageist marketing.” More than a third of the United States population is older than 50, but this age group turns up in only 15 percent of media images, according to research from AARP. “What we needed was imagery showing mature adults leading full lives,” Rebecca Swift, the global head of creative insights for Getty Images, said in a statement.